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Sonoma CONNECTION Serving Sonoma County Businesses since 1991
If you want to increase the profitability of your business WITHOUT increasing your overhead, the burgeoning growth of the Internet is an area you can’t afford to miss. It seems like EVERY major company is advertising their Web Site today, but 90% of small businesses aren’t yet online. If you have been afraid that you don’t have the necessary technical expertise, or if you have been reluctant to invest thousands of dollars to see if you might make some money on the Web, Sonoma CONNECTION has the answer for you! Any business to get a professional online presence for one low initial setup fee and an on-going maintenance cost of only $19.95 per month!
Your own Web Site offers the perfect way to:
Boost Your Credibility – Having a Web Site shows your customers you have a serious commitment to customer support in the information age. And, the cost of an entire year of hosting is LESS than the cost of ONE MONTH for a small Yellow Pages ad.
Improve Customer Service – If you spend time answering the same questions from many different customers, a Web Site is a perfect way to allow your customers to look up the information they need, when they need it. You can also use a Web Site to electronically transmit important data to AND from your clients. This can free up your employees’ time for more productive activities and provide better customer service to your client base!
Generate Leads – Expand your customer base with the global reach of the Internet. The average Internet consumer has an income of $58,000 and 75% have credit cards – a great demographic to reach! There are countless examples of local service businesses (like contractors and bookkeepers) who have generated some of their best new leads from Internet-based marketing efforts.
Reduce Costs – How much do you spend on marketing materials? If someone requests literature that you have to mail, by the time they receive it, they may not even remember they wanted it. The Internet lets you put your marketing information on-line so it is INSTANTLY available. And you have NO printing, handling or mailing costs, plus you never get stuck with stacks of out-of-date literature.
Increase Your Sales – You can generate additional sales of products or services directly over your Web Site to customers you never could have reached using traditional methods.
What is a Web Site?
A Web Site is an integrated collection of files and programs located on a Web server that presents information to Web users. The site can be large and complex or small and simple and can contain text, forms, video, sound, pictures, and animation. The files and information reside on the site’s server, which is connected directly to the Internet. Web Sites may have links to other sites on the Internet.
You can use Web Sites to tell others about yourself or to advertise and sell products and services. A Web Site is valuable because millions of people can visit it without ever leaving their homes. That means you have the potential to present your merchandise to many customers with very little overhead. Web Sites, as a means for presenting and selling products and services, are impacting the retail world because they are inexpensive, easy to obtain, easy to maintain and available to a world wide market.
Developing a Web Site:
You need two items to make a Web Site: a URL (address) and a place to store your site on the Web. Most Internet Service Providers (ISPs) and commercial providers allow some Web "space" with your account. When you sign up with an ISP or a commercial provider, you are given a URL. Once you get a URL and have storage space for your Web Site, you have three options for obtaining your own Web Site:
You can build your own "free" Web Site by purchasing software to create Web documents and then learning how to use the software which creates the HTML programming language that Internet browsers interpret to display graphical web pages. Once you have learned to create documents in HTML, you will then need to learn about linking pages and adding online forms and graphics to your documents to make them appealing to those who will visit your site. And you will need to learn FTP file transfers to upload your site to the server, download it back to your computer to make changes, and then upload it back again. Another issue to consider is that many "free web space" providers do not permit commercial web sites or a custom web address like www.yourcompany.com.
You can hire a company to build a Web Site for you if you don’t want to spend the time to learn HTML and build your own site. Selecting this option will also require you to work within the time constraints of the company building your Web Site, often taking weeks to get a site built or modified.
Sonoma CONNECTION offers a better option – eSite Builder. This unique technology eliminates the need to learn complicated HTML coding and FTP file transfers by allowing Web Sites to be built DIRECTLY on servers using a template-based model that makes it fast and easy to build and maintain your Web Site. This means that our representatives can get your business on-line quickly for a reasonable start-up fee. We can also teach you or your staff how to quickly and easily make necessary updates to your site – for free! Your only cost is the $19.95 monthly hosting fee.
eSite Builder Features:
The standard eSite Builder (eSite ) gives you 10 MB of storage space for your text and graphics which is plenty of room for dozens of pages. You may have unlimited sections and an unlimited number of pages on your Web Site up to the 10 MB limit. (More space is available for a small extra cost.) The technology of the eSite gives us a choice of 16 different types of pre-designed page types to make building and maintaining your site fast, flexible, and very professional. eSite also offers unlimited customization – we can include Javascript, CGI, Flash, animations and other “perks” on your site to make it a unique expression of your business and to provide the customer experience you want to visitors to your site.
Every Page of the eSite automatically includes a list of links to all other sections and /or pages to make sure that navigation through your site is fast and easy for the visitors. Some of the key types of pages or sections that are available include:
Home Page with images & text
Lets visitors know who you are
Provides an electronic mail link for visitors
Displays a picture or other graphic images
Displays a quote or some other message
Displays a counter to show how many visitors have looked at your site
Includes links to all other sections or pages on your Web Site
Pictures Display Page to display multiple images
Page of Links to provide reference to other sites
Discussion Topics/Index Page
Discussion Threads Pages
You can moderate discussions on your Web Site about topics of interest
You decide if visitors can post questions, responses, or both
A great way to stay in communication with your customers
Folder List for downloadable files.
Folder Page – can be password protected From here, visitors can:
Check to see if you have made files available to them
Download files you have made available
Leave files for you and others to view or download
Contact Us Page
Provides information about how to get in contact with you
Provides an email link for visitors
Displays a picture or other graphic image
Calendar of Events
Interactive Calendar of Events with Search Capabilities
You control who can post events
Visitors click on the date and see details of the event
Questions (FAQ) Page with automatic indexing of questions
Product Index Page to list all of your different product types
Product Catalog Pages are automatically indexed for easy navigation
Includes Pictures
Options (color, size, etc.)
Descriptions
Pricing
About Us Section
Automatically Indexed Pages for information about your company
Blank HTML Page for complete flexibility to produce forms or other special needs
In addition to all of the above features, you can also get your own Custom Domain Name (www.yourbusiness.com) and five Custom Email Address (you@yourbusiness.com) for an annual fee of $25. (You pay your domain name registrar a fee of $15 to $35/year for Domain Name Registration.)
Also, as the owner you can customize your Web Site any time you please. Log in as the site owner to enter information or change settings for any of the items listed above, and more, all in a matter of minutes. We can schedule training for you or your staff on site maintenance so you will not have to pay a webmaster $60 to $110 per hour every time you need to make a change to your site, or we can help you maintain your site with periodic update projects or on a retainer.
eSite Builder
Web Site Setup Fee = $599 to $2999 depending on complexity Monthly Hosting Fee = $19.95 Web Space = 10 Megabytes Custom Domain Name= $25 setup fee + annual registration fee Optional Shopping Cart - ask us for a free estimate!
At these prices, your business can’t afford to delay getting a Web Site any longer! Find out how a Web Site can help your business become more profitable!
This is the best least expensive marketing you can do to help your business!
You won’t find an easier, more economical way to get your business on the Internet.
